Every Phone. Every Feed. Every Day: How CLAIR Stories Travel Across Simi Valley
(CLAIR | Simi Valley, CA) — If you’ve danced under the tent at the Simi Valley Oktoberfest, wandered through the crowds at the Happy Face Music Festival or laughed at one of those crazy Junkyard Breakfast videos, you’ve already seen CLAIR in action.
More and more, the local stories that bring Simi Valley together are the same ones being told — and shared — through CLAIR.
And the numbers prove it. In just the past month alone (Aug. 2025), CLAIR stories were everywhere: A story about Judge Roy Beans’ closing and the ‘missing sign’ drew more than 140,000 views on Facebook. A playful 20-second video from Mission Burrito soared past 70,000 views on Facebook and another 200,000 across TikTok and Instagram. The Simi Film Fest? That story was seen more than 10,000 times in a single week.
Even Simi’s most familiar symbol, a story about Happy Face Hill, went viral this week — with a CLAIR post about it reaching over 150,000 views on Facebook and Instagram.
For a city of just over 125,000, that’s remarkable reach. Our little town is getting big attention — regionally and nationally — and that wider spotlight only fuels more excitement and focus right here at home.
Stories That Stick
CLAIR has always been hyperlocal at its core. Pet stories, profiles of inspiring high school students, features on teachers and athletes, and spotlights on the businesses and nonprofits that make up the fabric of our city — they all start here.
But there’s something about the way these stories are told that makes them spread. They’re written to be interesting, shareable, even a little viral — the kind of content people want to pass along. That’s why big ideas, like hopes for a mega pickleball complex at Town Center sparked weeks of conversation, and why the discovery of the Hidden Tar Pits in Simi Valley have became a regional curiosity.
These aren’t just stories people read. They’re stories people carry with them and share.
Bigger Than We Imagine
What makes CLAIR different is the way a local story can ripple outward. A restaurant post might inspire someone from outside the city to stop by. A nonprofit might suddenly find donors or volunteers from across the state. A quirky local curiosity might reach tens of thousands who never set foot in Simi but feel a connection through the story.
That’s the magic of CLAIR Everywhere: it guarantees visibility here at home while also creating opportunities far beyond what most expect.
The New Front Page
In many ways, CLAIR has become Simi Valley’s digital front page — the place where neighbors go to see what’s happening, celebrate each other, and discover the stories that bring us together.
And whether it’s a festival, a nonprofit, or a new restaurant, one thing has become clear: if people in Simi are seeing it, talking about it, and sharing it, there’s a good chance they saw it on CLAIR.
